Viva La Vita
What I did
Industry
Hospitality / Restaurant
Project overview
Located between the vibrant cities of Cologne and Düsseldorf, Viva la Vita offers guests an authentic Italian dining experience in a warm and romantic atmosphere. The restaurant is family-run, creating a welcoming environment where hospitality and culinary tradition come together.
The goal of the project was to develop a visual identity that reflects the restaurant’s character — combining Italian elegance with a modern and approachable aesthetic.
The project included the development of the corporate design, logo creation, printed marketing materials and a series of photographs capturing both the cuisine and the people behind the restaurant.
Brand Identity
The visual identity was designed to communicate the charm and authenticity of the restaurant while maintaining a clean and contemporary design language.
The logo and branding elements create a recognizable foundation that can be applied across different media, ensuring consistency in both printed and digital communication.
Key elements included:
• Logo design
• Corporate design system
• Color palette and typography
• Branding across marketing materials
Photography
To visually communicate the atmosphere of Viva la Vita, a series of photographs was created featuring both the restaurant’s cuisine and the people behind it.
The food photography highlights the textures, colors and presentation of the dishes, while the staff portraits capture the welcoming and personal character of the family-run restaurant.
Together, the imagery strengthens the restaurant’s visual identity and creates an authentic representation of the dining experience.
