Esri DECH
What I did
Concept & design of campaign visuals
Development of LinkedIn banners and digital ads
Translation of complex GIS topics into clear visual language
Creation of scalable design systems for multiple use cases
Visual alignment with ArcGIS brand and enterprise aesthetics
Industry
Geospatial Technology / Enterprise Software
Project overview
As part of my work at Esri, I create clean and modern visual assets for ArcGIS marketing initiatives. The focus lies on translating complex geospatial and data-driven topics into clear, engaging visuals for enterprise audiences.
The work includes campaign visuals, digital banners, and scalable design systems used across multiple platforms and industries. All work created as part of my role at Esri.
Editorial & Corporate Communication
Development of editorial and corporate communication materials for Esri, including a corporate storyline, a multi-page publication for European distributors, and supporting social media assets.
I was responsible for the full visual concept, layout, and design system, translating complex marketing content into clear and structured communication formats across print and digital channels.
Event & Spatial Design
Application of Esri’s visual language across physical environments, including large-scale graphics for events, exhibitions, and spatial branding elements.
I was responsible for the design of key visuals such as wall graphics, banners, and exhibition elements, ensuring a consistent and impactful brand experience in real-world settings.
